About Us

Wirecutter.guru is the site to turn to when you’re about to buy something. From dehumidifiers to blenders to cordless drills, we compare the top products in hundreds of categories to give you the most reliable purchasing advice.

Our goal is to make it easy for you to pick the best product and to be confident in your decision.

How We Do It

When you’re getting ready to buy a product, you have a lot of options. There may be hundreds of products to choose from, dozens of them with user reviews that make them sound equally great. It can be confusing and time-consuming to cut through the data to find the best product for you.

That’s where we come in.

We evaluate the dozens (or hundreds) of available products in each category, and select from them the shortlist of the most promising and best-selling products — the products in each category that really matter.

Then we buy these products, just like you would, and subject them to independent evaluation and tests.

Independent Testing

We build our own test equipment for evaluating products like cordless drills and hair dryers. Why? Because reliable testing requires repeatable tests, and just handing products to people to try out isn’t enough. While we test many of the products we review, for some product categories we solely use research and consumer feedback to create the information in our review.

Product Acquisition

We purchase every product we review with our own funds. We never accept anything from product manufacturers. Our goal is to be 100% objective in our analysis, and we do not want to run the risk of being swayed by products provided at no cost.

By purchasing products through normal retail channels, we also avoid the risk of a manufacturer sending us ‘juiced up’ models. We review exactly what consumers buy off the shelf.

If, during testing, we find a product that performs much worse than expected we will buy an additional unit and re-run our testing, to make sure we did not receive a bad copy of it.